PEAK PERFORMANCE SALES CONSULTING
Our Focus
“Working with sales organizations to maximize sales potential by focusing on culture and environment, retention and growth with the goal of increasing revenue one salesperson at a time.”
Meet the Founder
Casey Anderson
Founder & Principal Consultant
I am a salesperson at heart – always have been. Finding opportunities and creating comprehensive and results-focused campaigns has been my passion for over 30-years selling TV, streaming TV, all digital platforms and radio. I’ve had my “salesperson of the year moments” and I understand the hard work and challenges of growing revenue in a rapidly changing media environment. I also believe that elite results are only sustainable when built on a foundation of empathy, trust, and a collaborative, positive sales culture. So I decided to use my sales experience as a tool to work with companies to help maximize sales potential and provide management with objective direction and strategy for growing revenue one AE at a time. A happy sales team is a successful sales team.
Change
The media sales landscape is changing faster then ever.
“Digital advertising now accounts for more than 70% of total U.S. ad spend.”
Source: IAB Internet Advertising Revenue Report
“Advertisers are shifting from reach-based buying to outcome-based buying.”
Source: McKinsey, Future of Media & Advertising
“Audio streaming and podcasts continue double-digit ad-revenue growth.”
Source: IAB Podcast Advertising Report
“Advertisers are demanding fewer, deeper partnerships rather than many transactional buys.”
Source: ANA (Association of National Advertisers)
Change and Salespeople
A constantly changing industry creates sales challenges.
Market Evolution
- Pendulum swinging from broadcast to digital
- Increased competition for TV and radio dollars
- OTT and the Wild West
Culture & Talent
- Maintaining a strong sales culture
- Retaining talent
- Finding new talent who understand media
- Growing loyalty and commitment
Leadership & Adaptability
- Truly understanding how your Salespeople feel
- Filtering corporate sales mandates
- Change management with sales teams
- Salespeople who can adapt
- A fun, productive and positive environment
THE PEAK PERFORMANCE
Methodology
A five-step methodology focused on culture and organizational health to unlock consistent revenue growth and team retention. We build trust from day one, transforming your sales team from the inside out.
1
Step 1
Diagnose
Anonymous sales culture survey - present results back to management. How do your salespeople genuinely feel?
2
Step 2
AE 1:1s
Meet with each salesperson to understand their style, goals, talents, frustrations and opportunities.
3
Step 3
Roadmap
Following meetings, create a comprehensive roadmap for each salesperson with a plan to maximize their potential.
4
Step 4
Overview
Present roadmaps to management and then salespeople and schedule bi-monthly virtual coaching meetings for 6 months with each AE.
5
Step 5
Recap
After 6 months, report results back to management comparing pre/post results, notable changes and revenue growth based on initial KPIs.
Engagement Levels
The investments our clients make are based on the size of sales teams. While the Peak Performance methodology is consistent, the pricing is based on the number of salespeople involved so every program is customized and scalable. Let's talk about what a tailored plan looks like with your sales team.
Annual partnerships, customized training options and individual AE coaching are also available
Results & Outcomes
What clients can expect when they commit to the Peak Performance process.
Stronger, healthier sales culture
✓
Clearer expectations and accountability
✓
Higher retention of top performers
✓
✓
More 100% share deals
Improved collaboration between leadership and sellers
✓
Consistent revenue growth
✓
What Industry Leaders Say
“
"I was the VP/General Manager for a group of Seattle radio stations for over 20 years. Casey worked with me for eleven of those years. During that time, Casey was a standout superstar account executive year in and year out. He regularly achieved his goals and was adept at finding and cultivating brand new categories of business for our radio stations. He was a natural leader on the sales team that other account executives gravitated to for input, advice and help dealing with their client’s objections. Casey’s personality lends itself to being a great teacher and mentor. He understands sales team dynamics extremely well and he has an ability to read people and situations. He is excellent at assessing and understanding the challenges facing both clients and sellers. Casey would be a tremendous asset in helping any sales team reach new levels of performance and I would recommend him unreservedly."
Michele Grosenick
“
"As Casey's sales manager in TV for several years what stands out to me is that he is the only teammate I’ve worked with who has elite levels of competitiveness, empathy, curiosity, emotional intelligence, business acumen, humor and commitment to culture. He understands how salespeople act and think, what motivates them, what doesn't and he brings ideas that break through the clutter. He’s also the only recipient of the Global Presidents Circle award Gannett/Tegna has ever given. All this makes him the ideal individual to add to your team to provide market leading prosperity."
Mitch Boyle
“
"The reasons that I would want Casey to work with any sales staff are clear. He is one of the top 1% of Account Executives I ever have had the pleasure to work with and manage. His art of taking a sale from the start to finish with every critical step in place is at the heart of his success. Casey is an effective coach and I have observed as a veteran seller how well he gets his sales “students” to respond. He does it with seasoned sellers who think they don’t need coaching, to the rookie sellers who are willing to try anything to learn to be a productive seller. I highly recommend that you talk with Casey about your specific sales department needs. He will greatly improve your sellers sales skills and grow revenue. And you will get the added benefit of a happy sales team!"
Alison Hesse
Elevate Your Sales Leadership
Peak Performance Sales Consulting partners with media sales leaders to transform sales culture and deliver sustainable revenue growth. Tell us about your goals and let’s discuss how we can maximize your team's potential.